Our story
Discover and support the local businesses that make your neighbourhood yours.
An Ujima gathering in Seattle
What we stand for
Ujima is Swahili for collective work and responsibility. It is the third principle of Kwanzaa, and it is how we work: we thrive by lifting each other up.
People over profiles
Every visit and every purchase counts. Behind each listing is a family, a dream and a neighbourhood.
Technology that empowers
Simple tools that serve people, not the other way around. Built for owners who are busy running a business.
Built for community
Started by neighbours, built for shared prosperity. Open to everyone who wants to support local.
Our values
Six commitments we hold ourselves to.
Collective empowerment
We rise together
Intentional spending
Every dollar is a vote
Transparency and trust
Real people, real stories
Equity by design
Opening doors for underrepresented founders
Tech for good
Innovation in service of community
Community first
Building lasting impact