Our mission
Ujima is Swahili for collective work and responsibility. We help people find and support local businesses.
What is Ujima?
A home for collective commerce, where every search, review and purchase keeps money circulating in local communities.
Guiding principles
How we make decisions.
Collective work
Building together
Responsibility
Accountable to each other
Trust
Authentic connections
Equity
Fair opportunities
Innovation
Tech for good
Community
Local first
Impact
Three kinds of return.
Economic impact
Wealth building
Circulating dollars in the communities that need it most.
Social impact
Connection
Creating meaningful relationships between people and businesses.
Cultural impact
Celebration
Honouring the diversity and richness of local communities.
Our vision
Finding a new café should feel like joining your neighbourhood’s story.
Our approach
Discovery with a purpose: we spotlight Black-owned, immigrant-owned, family-run and other underrepresented businesses, and welcome everyone.
There’s a place for you here.
Owners, shoppers and neighbours all have a part to play.